---
title: Token Gating
slug: token-gating
docTags: 
createdAt: 2023-06-15T09:44:25.000Z
---

NFTs can act as “personal access card.” One user can have multiple such cards. These cards can be used to: access big social media platforms. The platforms need to pay to access personal information connected with the card, effectively monetizing user data. 

So, how can we even benefit from this?

Conceptually it is very straightforward:

1. My Business releases NFT
2. NFT is connected to the business’s platform.
3. Platform uses the NFT as means to access the benefits of a service. 
4. If the NFT changes hands – the new owner retains any present and future benefits connected with this NFT.

This "card" can than all

1. Enable access to closed communities
2. Provide a discount on products and merchandise
3. Allow access to behind the scenes events on conferences 
4. Authorize the user to download additional content
5. Unlock content linked to both physical and digital products